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But once you get going you'll find that writing the business plan is not as tough as it seems. SALES TACTICS ________________________________________ Our primary sales method is face-to-face selling by independent reps A particularly important aspect of our sales process is that we will fly all of our independent reps to our West Coast office to extensively train them in how product line, in building displays, and in building a bigger kite business for our customers. If you want to take a look at the small business grants available, the best place to start is the Catalog of Federal Domestic Assistance (CFDA). 1) Talk to your local grant agency, local council economic development officer and Business Link to see if there are any grants available in your specific area.


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But once you get going you'll find that writing the business plan is not as tough as it seems. Small business grants are often a hot topic with new business people with a small amount of money and access to capital. Do you have the time and the resources available so that you can search for a small business grant program and apply for it?

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Keep your audience in your head

Throughout the writing of your business plan you want to keep in mind who your intended audience is going to be and why you are writing the plan in the first place. For example if you are trying to attract equity investors you are going to want to emphasize the big upside of your business profit potential.

While doing this, you will also need to be particularly careful to make sure that you choose to adequately disclose the risks and uncertainties that are involved in your business, because investors will often look for someone to blame if their investment disappears.

If you are trying to get debt financing for your business then you are going to want to emphasize not the huge upside profit potential but rather the certainty that the debt can be repaid. In fact, when you talk of big profits you may just scare away debt financiers because high profit potential usually means high risks as well.

If you are writing a business plan that is meant to help you run the business better you may want to skip or write very simple sections with all of the general background information on the company and the industry, and instead focus most of your plan on the areas of your plan that are currently most important to you.